The most coveted automobile brands is likely been Lamborghini and, sure enough take a glance at their vehicles and you’ll see why this is the case. As for Lamborghini’s brand ambassadors we’re not able to give you a single name since there are a lot of individuals who represent the brand with their official appearance in different regions across the globe.
Lamborghini’s Brand Ambassador Strategy
Lamborghini is a brand that has faces that are car owners drivers, and partners, which is to say the consumers of the brand, to prove the value for the name. It is not dependent on one celebrity as this isn’t compatible with the brand’s notion of exclusivity and power. In reality, Lamborghini does not stop in its tracks, but also builds connections with its customers through events race, events, and partnerships. This helps not only build loyal fans, but it also allows the brand to develop naturally. Additionally, they blend sports and leisure activities in order to reach many more people.
Types of Brand Ambassadors
The first to join are factory and motorsport drivers who race in the major events and help in the development of automobiles. They also participate in events like GT3 Junior Drivers and Super Trofeo Junior Drivers to help make the brand’s name known on circuits. In line with the principles of power and precision at Lamborghini the company partners with celebrities and influencers used to living a hectic lifestyle. There are also people who are within the company for instance, the employees of the dealership who play the role of brand ambassadors, demonstrating the values of the brand’s image in everyday sales and customer service.
Notable Brand Ambassadors and Figures
The world of motorsports Mathieu van der Poel, who is a renowned cyclist, has a relationship with Lamborghini Antwerp and is the owner of Lamborghini Urus S SUV. Another famous figure is Szymon Ladniak who was the very first Polish driver of Lamborghini’s factory team with which you can track Engstler Motorsport racing.
Many famous individuals like Roger Federer, Valentino Rossi and Kristaps Porzingis were linked to Lamborghini at one time, however they’re not long-term official ambassadors.
Furthermore, Lamborghini has a program that certifies employees of dealerships as ambassadors for the brand. Names like Craig Cairns, Marc Maroun Yazbeck as well as Jaap van Winden make up those who represent of the brand’s fundamental values.
