One of the most renowned popular, luxurious, and sought-after automobile brands It’s no surprise that Jaguar is a brand we can’t overlook to include on our list. This is how renowned and unique the brand is. As for the role of a brand ambassador and the brand ambassador thing, well, in this case with Jaguar we cannot provide a name, but that’s because there are a variety of individuals that represent this brand. Over time you’ve likely been exposed to or heard about a number of things about this brand. And it can be attributed to the most famous people who represent them. However If you’re not aware of much about it continue reading.
Notable or Regional Brand Ambassador Of Jaguar
Jaguar has had conversations with celebrities from various regions over the past few years.
- The Chinese (2014) decision taken by Jaguar was inferring David Beckham as their brand ambassador, to represent the brand’s name in advertising and other promotions in China.
- In the same year in Japan they named the top tennis player, Kei Nishikori, their ambassador to Japan.
- Andy Murray was the face of the brand Jaguar used to promote its Wimbledon partnership, when they promoted it with ads (2015-17).
- The year 2017 was the year that Milos Raonic was made a world tennis ambassador. Since he wore the Jaguar logo during Wimbledon the tournament, he was able to help expand the brand’s presence throughout the tennis world.
- This was the second time that, at the UK (2018), Kyle Edmund was appointed ambassador for Jaguar during the UK prior to Wimbledon.
They were typically local or event-related jobs, and therefore not all the time long-term or global.
Campaign Faces against. Formal Ambassadors
In addition, Jaguar has been known to use celebrities from the modeling or acting world for short ad campaigns. For instance they’ve enlisted actor’s services such as Sir Ben Kingsley or Tom Hiddleston to create an Super Bowl ad in the US as well as the pop artist Lana Del Rey for the F-TYPE’s launch, and so on. They weren’t ambassadors in the traditional sense. They were simply the faces of an ad or short campaign.
How Land Rover Fits In (But It’s Separate)
While Jaguar as well as Land Rover share the same parent company however, they have distinct approaches to ambassador relationships. Land Rover, for instance took the easy route and signed Bear Grylls as a global ambassador. This doesn’t have any effect on Jaguar however. Overall they pick different individuals to represent their brand in accordance with the area and the specific campaign.
